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Wayne Cerullo's avatar

Love it. A stack of paper magazines is not always an attention-grabber, but to your credit, I got sucked into the story!

You're totally right that the UNstructured nature of the experience was crucial. YOU got to roam free through the way the adult world thought... or wanted you to think they thought!

For me, the "marketing a-ha" moment occurred when a McDonald's opened down the street. It made me think, how did they decide to put this here? Why this brand on this corner? (It was Middle America in the 70s, people!)

At the time I was reading "News from Nowhere", the story of how TV news got CREATED -- it didn't just HAPPEN! Wow - that was a revelation to me. It woke me up to the active process that created action... which is what we were part of for the last few decades.

And yes, it was a nerdy topic for a nerdy kid. Let's just say I wasn't wasting my sports talent on, well, sports!

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Kevin O'Keefe's avatar

Great essay Mark. I love the reflective nature of how you came to acquire some of your attributes. With time comes wisdom and with wisdom comes- in my opinion- a responsibility to educate the next generation..:) Keep it going!

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